5 Key Principles of Content Marketing
This article originally appeared on the author’s blog, www.writingontheweb.com, and is abridged and reprinted with permission. I know a lot of people trying to figure out how to supplement their...
View Article14 Questions to Lay Your Cornerstone
This article originally appeared on the author’s blog, www.writingontheweb.com, and is abridged and reprinted with permission. I got a couple of emails from people in Europe this week, other Americans...
View ArticleKeeping Personality Alive in Your Web Writing
Abridged with the author’s permission from Writing on the Web. Just the other day I was reviewing a website for a successful professional who does consulting with mid-level corporations. His site was...
View ArticleYou Don’t Need to Tell Everything You Know
Reprinted with the author’s permission from Writing on the Web. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated...
View ArticlePush Your Readers’ Buttons
Reprinted with the author’s permission from Writing on the Web. How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for...
View ArticleMarket Past the Subconscious Filter
Abridged with the author’s permission from Writing on the Web. Everybody thinks they are in control of their behaviors and decisions. We think we are rational, logical, and smart human beings. But we...
View ArticleHow to Write a Post: A Flow Chart
Reprinted with the author’s permission from Writing on the Web. Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to...
View ArticleGood Content: Selling with Stories
Reprinted with the author’s permission from Writing on the Web. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how...
View ArticleEssentials of a Great Landing Page
Reprinted with the author’s permission from Writing on the Web. How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page) You can’t get results...
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